FLORA LANE CREATIVE
creating meaningful artistry for the modern romantic
Welcome to Flora Lane Creative - a Brisbane-based floral design and styling studio creating meaningful artistry for the modern romantic. We specialise in refined, emotive weddings that blend timeless elegance with contemporary edge.
Founded by Creative Director, Claire Poole, Flora Lane was born from a love of visual storytelling, intentional design, and thoughtful details. With a corporate background and a natural eye for aesthetics, Claire brings an enthusiastic whilst calming presence and editorial sensibility to every celebration—crafting cohesive, heartfelt events that feel deeply personal.
We’re inspired by contrast—layering soft with structured, organic with refined. Our signature style is sculptural, modern and romantic, often featuring clusters of blooms, en masse floral moments, and a focus on form, texture and tone. Every design choice is carefully considered, working in harmony with your venue, colour palette, tableware and layout to create a layered, immersive experience.
We believe that a wedding should feel like an honest expression of your relationship. That’s why we take time to understand your story, your style, and the way you want your day to feel. Our process begins with connection—usually over coffee or a wine—and unfolds with care and collaboration every step of the way.
Our bespoke services include floral design, styling, on-the-day setup, and creative concept development. Whether you bring a Pinterest board, a colour you love, or just a dream in your head—we translate your ideas into a refined, cohesive design that feels uniquely yours.
Flora Lane Creative works with couples across Brisbane, the Gold Coast, Sunshine Coast and Northern NSW—but we’re always happy to travel wherever your love story takes us.
